SEO (or search engine optimization) has long been debated for its effectiveness, usefulness and all that, and one may wonder if it is really something we should be concerned about to help us succeed in our online business endeavors.

Businesses are growing more aware of the need to understand and implement at least the basics of search engine optimization (SEO). But if you read a variety of blogs and websites, you’ll quickly see that there’s a lot of uncertainty over what makes up “the basics.”

The recent changes in Google Algorithm, ranking criteria and Local Listing have brought in some exciting new avenues for professional online marketers to look at. Real Time and Personalized Search are here to stay and increased social networking has ushered in the importance of Social Media Optimization while Google Map listings are serving as a boon for small and medium local businesses.

Here are some of SEO techniques 2011 by which you can get (or improved) your websites to top rank in the search engines like Google, Yahoo, Bing or any other search engines.

Canonical Issues

Canonical Issues occur when a website has the same content appearing on multiple URLs. Check canonical issues to make sure there is a preferred default page or domain preference (www vs. non-www).

For example, most people would consider these the same urls:


But technically all of these urls are different. A web server could return completely different content for all the urls above. You need to canonicalization of your website to either http:// or http://www to avoid splitting your site.

SEO Friendly URLs

Use keywords in your URLs and file names, such as Don’t do it in way that doesn’t look spammy. Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.

Relevant Content

Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.

Write content naturally, explaining whatever information you’re discussing on related to page services.

Link Building

Link Building is still affecting the website weight or can say for Page Rank. Build links intelligently; begin with foundational links like trusted directories (Yahoo and DMOZ). Analyze the inbound links to your competitors to find links you can acquire. Stay away from link farms and other spammy link building tactics, it will hurt your sites/pages.

Video Promotion and Blogging

Many SEO experts are now increasingly using videos to connect to their prospective leads. There are some really good video sites in addition to YouTube. Submission of professional videos to these sites can help increase your rankings considerably. A regularly updated blog will get you good backlinks in addition to good rankings.

Press Release Distribution

Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing Press Releases online can be an effective link building tactic, and opens the door for exposure in news search sites.

Write and distribute press release when you have something newsworthy to report. Don’t write and distribute like you do directory submission or social bookmarking.


Use sitemaps to not only tie the site together, but also as a way to nourish pages like an irrigation system through linking to them.

Mobile SEO

Now days many people browse the web with a mobile device. With the latest improvement in the mobile phones and most of the people are using mobiles to search for different products or SEO Services. So make sure your website is mobile friendly and perform well on all levels of platforms.

Social Media Optimization/Marketing

Social Media Optimization/Social Media Marketing (SMO/SEM) is the future of effective SEO. Social Media is not a new concept; it has been around for quite some time now and businesses that already have a good social profile and presence are bound to gain in terms of increased visibility for their products and services.

Competitors Website Analysis

Do analyze your competitor’s efforts; there are reasons why they are sitting at the top of the search engines. So keep eye on your competitors and follow them.

Track Visitors With Web Analytics

You should have clearly defined goals for your SEO efforts, and you’ll need web analytics software in place so you can track what’s working and what’s not.

Get It Done With PPC

Whether its Google’s AdWords, Microsoft adCenter or something else, PPC (Pay-Per-Click) is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.

There are so many tips and Techniques to good SEO with on page optimization. These are some of the more obvious ones, but I know there are more!

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