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There is no hard and fast rule as far as on on page optimization is concerned, but there are best practices that can definitely help you in your SEO business. Some of these techniques have proved successful based on implementation and extensive testing while others have been recommended based on past experience.

Page Title: The page title is the most crucial aspect of on page SEO. Use of the keywords or phrases as part of the foremost words of the page title is directly proportional to higher page rankings. Positioning keywords in the succeeding positions will definitely lower the page rank.

Compelling Content: The content of your website must be unique, matchless and outstanding to attract online visitors as well as compelling enough to share the information. The word of mouth factor is an essential factor here in achieving the best link conversion rate.

Meta Tags: Though use of Meta tags does not attach that amount of importance as it was previously, butMeta tag descriptions is one thing that you cannot ignore altogether. Your site’sMeta tag must briefly describe the products or services that your online business is centered around. Create yourMeta tag descriptions appealing enough to make your visitors click and navigate inside your webpage looking for more information.

Positioning of Keyword: Place your keywords in proximity to the domain name as this will give you better results than placing them away from it.

Length of URL: The length of the URL matter a lot in terms of page rankings. Professional on page optimization services always recommends the use of shorter URLs for better performance in the SERPs since these are mostly copied, shared, pasted or linked by other websites.

Usage of Keywords: Keyword density is one factor that helps determining your page rank. It is a fact that the more use of key words do improve your page rank but that does not imply over-stuffing your content solely with keywords. Another significant aspect is the variation in the use of your keywords. Simply break up keyword phrases or implement variation of the terms in the body of your content. Use your keywords 2-3 three times if your content is short but make sure to use it 4-5 for longer page content.

Location of Keywords: For higher rankings, it is advised that the essential keywords must be placed within the first few words of your page content. Search engines do prefer web pages that use keywords earlier in the content text than later.

Highlighted Text: Studies have proved highlighting texts in italics have greater significance in terms of better page ranks than using bolder texts. However, it is recommended to use the primary keyword in bold atleast once in your page content.

Use of H1 Tag: Though studies have proved that the H1 tag has little significance as far as high rankings are concerned, but still it is better to use it properly as the page headline and also the use of the right keyword.

Internal Links: Use of more internal links to pages is advised for better on page optimization. You may also reap some benefits by using links in the body of your content.

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Filed under: SEO Page Optimization