seo-03

Title Optimization

If you wish to materialize your dreams of obtaining a good ranking in search engine results, you must learn to comply with the intelligent techniques search engines use and get good rankings.  On-page optimization helps you to understand the requirements of the search engines and convert your website into one that is not only user friendly but also search engine friendly and thereby obtain a good ranking.    Given below are some valuable tips on how title optimization can effectively lead to search engine optimization.

Title Optimization
Title is the name you give your website and you see it on the title bar on the top left corner of your web browser.  The title is enclosed within the title tag in the HTML code of the web page. If you look into the source code of your web page you will find the title tag in the head section of the HTML code. This is a very important element in website on-page optimization.  Make your title short, but informative about your website. It should give the visitor an idea of what he might expect to find in your website. The title should be attractive and kindle the interest of the user to visit your site.  An effective title helps achieve on-page optimization and makes SEO endeavors a success

Points to remember in Title Optimization
•    Your advertisement strategy may aim at popularizing your name or business name or site name.  In that case, make sure that these names appear in the title.  Consider the words a user might use to search for your website or for other websites offering similar products and services and include them in the page title.
•    If your service is region specific, you would want potential customers in and around that region to find you in the local business search. If that is the case, including the county and state where your business is based will help a lot!
•    If your aim is to get a good ranking for certain keywords, then include them in the title.  In your enthusiasm to include all the important words in the title do not stuff it with too many keywords.  Make it short and sweet yet, descriptive of the content.
•    You can also include your contact phone number on the title tag. It instigates your visitors to call you immediately.  It also makes your site look more professional and authentic. In case you do not wish to do so, you can always include the contact number details in the Meta description provided in the HTML code.
•    Search engines give more weight to title tag and heading tags.  So place the title tag as the first tag in the head section of the page.  Structure the content of the web page with proper heading of different levels: H1, H2, H3, etc.  Keywords can also be placed in these headings.  Do not choose several keywords as the focus might be lost.

Thus, title optimization plays a vital role in your website’s SEO. Now that you know about it, make the changes in your website and see the difference!

Meta Tag Optimization

On-page optimization enhances the content of your website. It is related directly to the content and structure of the website.  Normally the web pages contain Hyper Text Markup Language (HTML) or other document formats that are indexed by search engines like, Microsoft Word or PDF formats. The main idea behind on-page optimization is to remove redundant HTML codes and to restructure the site in such a way so as to produce better linked and focused page content. These are very simple steps that anybody can learn and implement. Step 1, title optimization, was discussed in my previous article.  Here, the topic chosen for discussion is Meta tag optimization.

We all know that the web pages are created through tags. Meta tags are very important from the SEO stand point because the spiders cannot see the webpage but can read the content of the tags. So, optimization of the Meta tags content has an important role to play in search engine optimization.

Meta Tags Optimization
Meta description contains a summary of your website and focuses on the products and services that your business is specialized in. If this description is appealing to the reader, then he/she is sure to go through the website in more detail. The way the description is written is important because if it is too monotonous or generic the reader will simply ignore and move away from the website.  So a lot of time is spent in creating keyword and description Meta tags. Yahoo uses the description tag to provide a summary of the site in the Search Engine Results Pages (SERP). It is not used for ranking pages.

Google, Yahoo! and Bing use the text they find on the page as a description. So, take care to ensure that your first header and the sentences that follow describe the contents. The importance given by search engines to Meta tags is not very clear. It is always better to write the first few paragraphs very well as search engines give more prominence to the content at the top of the page and some consider only the first few paragraphs.

Points to remember when writing a Meta Description
•    Give a crisp description about your website.  It places you at an advantageous position in SERP.
•    Keywords can be included as they give you some advantage in Google’s relevancy algorithm.
•    If you have not included you contact number in the title tag you can include it in the description tag.

Other HTML Tag Optimization
Apart from the title and the description, the content of the website should be divided into sections with appropriate headings and subheadings. Set the important headings as level 1 heading and the sub-headings as level 2 or 3 headings by using appropriate HTML tags. The text to be emphasized should be made bold, italic, etc. The spiders give a lot of importance for the text within the header tags. So make sure they include the important keywords.

Meta tag optimization makes sure that the content of the website is clearly understood by the reader and also ensures that the spider can easily assess what the website contains. Be sure to make use of the added advantage in your search engine optimization.

Keyword Optimization

Reading my previous two articles on Title and Meta tag optimization, will give you an idea on how on-page optimization can help in search engine optimization (SEO). The third technique, keyword optimization is the lifeline of on-page optimization.  Search engine optimization can never succeed without the right choice of keywords. Keyword optimization should be considered from three angles: (1) It should be meaningful and representative of the content of your website. (2) It should be among the popular words a user would employ when he is looking for content relevant to your website. (3) Make sure the keywords have high search volume and comparatively low competition. And, (4) Strike a right balance in the placement and repetition of keywords to suit the requirements of the spider. Do not choose too many as the focus would be lost. The content is for the reader and the keywords are for the spider.  

Points to remember in keyword optimization

•    Decide on what the purpose of the website is and what its prime focus is on.  Choose a minimum of 4 and a maximum of 20 keywords that are a direct hit on the content.

•    Do a research on the keywords you propose to have on your website and find details of how many people have searched the net for these particular words, what are the other closely related set of words and what is their search statistics, what are the keywords of your competitor and what is their search statistics, etc.  It is sure to take a lot of time, but it’s worth it.  A lot of tools are available on the net to do this analysis for you. Shortlist your keywords through this analysis.
•    To ensure keyword optimization, do not choose too many as you will not be able to give them their due importance.  
•    Having decided on them, make sure that they appear in prominent places like the title tag, keyword tag, heading tags, and in the first page, especially the first paragraph of your website.
•    It is essential to maintain a correct balance in keyword density.  Keywords no doubt need to be repeated but at the same time never repeat without purpose as it will turn out to be keyword stuffing.  If the density is moderate, the search engine will determine that your page is relevant to the keyword that you are targeting.
•    To avoid high keyword density it would be better to replace them with synonyms.  You can easily bring out the intended meaning with synonyms and the density will also be at the required level. The natural flow of content in the website will also not be hampered.
•    The best keyword optimization strategy would be for your keywords to be a few words long as single words are generally not a good choice as millions of sites will show up for such a search.  If the keywords are few words in length then it is easier to obtain a higher rank.  But make sure that they are not too long. You can add words like best, cheap, top, etc. to avoid single words. The normal standard for the length of the keywords can be 2-3 words.

A lot of research is required in this area. If you have the time and the expertise, you can do it yourself. Or, get a SEO company to do it for you; they are more experienced with these criteria.

Link and Image Optimization

We have discussed on title, meta tag, and keyword optimization in my previous articles.  In this article we are going to discuss on the last two steps of on-page optimization. Link optimization is the fourth step in on-page optimization and ensures that the linking structure is meaningful and correct. This increases the navigability of the website and makes it spider friendly. Image optimization ensures that the images on your website are displayed properly in all browsers.  In case the browser cannot display the image, an alternate text is displayed without leaving the reader to wonder what could have been displayed there.  Both these on-page optimization techniques increase the readability and navigability of the website and support search engine optimization (SEO).

Link Optimization

Any website will have both internal and external links.  Internal link refers to links between the pages of the website and external link refers to links to other websites.  It is extremely important that these links are properly set as it will affect the navigability of your website.  A user will not be able to find the desired content from your website if these links are not correctly established.

Points to remember in link optimization

•    Links should take the visitor to a site or page with useful information.  Make sure that there is justification for having a link in that page and ensure that the link provides some useful information.
•    The text that you provide on your page which indicates that there is an associated link is called the anchor text.  Make sure that this anchor text is meaningful and instantly gives the user an idea of what he might expect to see if he visits the link
•    Avoid unnecessary links and ensure that the structure is perfect in all aspects such as meaning, establishment of links, information, etc.
•    Having your keywords/title on the link itself could be useful as the search engines attach some weight to it.

Image Optimization

Search Engines cannot read images and can only read text. So it is essential that you use some special tags and give them some meaning.

Points to remember in image optimization

•    The text that describes your image is called Alt text or Alternate Text. This text should be short, descriptive, and meaningful.  Keywords can also be used as alternate text. In case the browser is unable to display the image, then it will display this text.
•    Give your images meaningful names relevant to the image.  You can also make your alternate text or something similar the filename of the image.
•    Use the Image Title tag and give your image a title.  This title will be displayed when the user moves his mouse over the image.
•    If you are providing a link to your image the link text or anchor text should be meaningful and relevant to the image.

Having read all my articles on on-page optimization you must now be having a clear idea on how to do on-page optimization. The major concern here is altering the content of the tags and placing the text in appropriate places. You can do it yourself if you have the knowledge, skill, aptitude, and time.  If not, you can always seek the services of a search engine optimization company.  But remember, search engine optimization is a must for every business as it can take your business to great heights.

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Filed under: SEO Page Optimization